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"Some
businesses survive and thrive in spite of themselves and have never
developed any strategy whatsoever for future developement.
This
is fine.....but sooner or later, the day will come when such uncontrolled
growth will come to an end....
If
you don't have a development strategy, then you might well be in trouble"
Joseph P Smyth
JS Contracts - Belfast
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BUSINESS
DEVELOPMENT STRATEGY
The
aim of this workshop is to provide you with a business development strategy
framework. Implementing a business development strategy can help your
business become more successful. The first step in this process is to
conduct an analysis of your business. This will involve reviewing both
the internal aspects of your business, and the external business environment.
There are a number of tools and techniques available to help conduct
a business analysis. The workshop focuses on the use of two of these
methods: a SWOT analysis and a product analysis. The outcome of the
business review should be a number of key development areas, which will
form the basis of development strategies and tactics. These, in turn,
are implemented by the development of an action plan. Finally, the workshop
explores how you can monitor and control a business development strategy.
The specific topics covered in this module are:
- Overview
of a Business Development Strategy
- Business
Review
- SWOT
Analysis
- Product
Analysis
- Key
Development Areas
- Action
Planning
- Monitoring
& Control
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